5 Tips To Sell Your Sculptures
Starting an artistic business isn’t always easy, especially if you don’t have a lot of experience running
a business, but these simple but useful tips will help you get started.
Write a business plan
There are just too many artists think that they can start a business and sell their work without a
business plan or any kind of plan at all. You can always revise the business plan later.
However, writing down all the goals that you want your business to achieve and a mission statement
for your business can definitely help you narrow the focus of the business and keep your business moving in the
right direction. This first step is probably one of the most important step to take before selling your
sculptures.
Plan on not making a profit right away
Your should never start a business expecting to make a profit right away. You need to count on losing
money for at least the first year and worse case scenario, up to first three years.
That is just the cost of doing business. You might be able to break even if you are well organized and run
the business intelligently and there’s a strong market for your sculptures but very few businesses see any profit
at all during the first few years of operation.
Find your niche
When you are starting an artistic business, it is critical that you know what niche you are targeting.
When you create art, you have to assume that your work isn’t going to appeal to everyone, so don’t waste your time
or money trying to advertise to the general public. Find out where your niche is and target to that particular
niche that you identified.
For instance, if you want to try selling your sculptures locally at an fine arts fair, never ever choose
to attend a fair where most of the arts and crafts are generic and cost a lot less than yours. Instead, pick a fine
arts fair that is targeted towards higher end customers that are looking for unique art instead of
crafts.
Know when to get help
Most artists like to do things themselves because they enjoy wearing different hats and to save money. But
when it comes to running a business your success depends on knowing when to let other professionals step in and
take over.
For example, if you want to sell your sculptures online and you don’t have a lot of experience
in website design it makes more sense to hire a professional to create a great website for you than for
you to waste time and resources trying to do it yourself. Knowing when to call in the professionals can mean the
difference between success and failure.
Network with other small business owners
The best way to learn how to run an art business is to learn from people that have done it. Network with
other small business owners and artistic business owners so that you can learn from them how to run a successful
artistic business.
|