The Basics of Selling Successfully Online
If your sculptures aren’t so big that have no problem shipping them then you can expand your
customer base by selling your sculptures online. Selling online can be an exciting way to reach new overseas
markets and expand your sculpture business. It is also not as hard to do as you might
Selling affordable scultures online successfully is all about reaching your targeted
niche market. If you can find a way to reach your target market then you can be very successful selling
online. Through an online presence you can reach a niche market for your artwork across the world. This has
significant advantages especially if your artistic style fits a specific niche. There may not be many people into
your art in your home city but there could be a large market across the world.
In order to set up a successful online business selling your sculptures you need to have the 3 basic
Quite simply, you can’t sell online without a website of some kind. Your website can make or break your
online business. It is your online presence and store, a virtual world counterpart to a bricks and mortar real
world store. If you are not trained in website design, you should then hire a site building company to build a
complete site for you. You can sell directly from your site and accept credit cards as well.
A high quality website with e-commerce capability might cost anywhere from a few hundred to a few thousand
dollars but in the end you will be glad you spent the money.
In order to sell your sculptures online, you need to have great photos of your sculptures. Even the
highest quality sculpture can look cheap and ugly if it is photographed badly. Hence, if you are selling high end
pieces and you want people to pay a lot of money for your original artwork, you have to ensure that the photos of
the sculptures to end up like high quality artwork.
Taking professional looking photos isn’t really that hard. A few days of reading on the Internet, some
simple tools like a photo editing software, homemade light box and a good digital camera are all you really need to
take good product photos.
You can take some photos of your studio as well and post them with the product photos. People love to see
pictures of the items being made.
A good online marketing plan
It pays to have a well thought out online marketing plan. Internet marketing is totally different than any other
type of marketing. It is also the wave of the future. Therefore, you can either spend some time learning how to
market your website or hire someone that specializes in Internet marketing to assist you in creating a targeted,
effective Internet marketing plan.
It is very easy for a website to get lost in the sea of billions of pages on the Web, so how you market
your website could be the difference between selling well online or selling nothing online.